Marketing Communications Manager
- 📁
- Marketing
- 📅
- Sep 19, 2017 Post Date
- 📅
- 79 Total Views
Who we are
With annual revenues of nearly $600 million, Batesville is the clear leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems, and leading-edge technology designed to help funeral directors succeed. The company’s relentless pursuit of quality, customer service and innovation has propelled Batesville to the forefront of the death care industry.
Our success hinges on providing the right combination of high quality products and professional and technical resources that enhance a funeral home’s business and create positive relationships with families. While products and services have changed over time, Batesville’s mission of helping families honor the lives of those they love ® has remained the same for more than 100 years.
At Batesville, our associates are our strongest asset, and we strive to attract, hire and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:
- Individual worth and integrity
- Excellence in execution
- Spirit of continuous learning and improvement
- Courage
- Customer focus and partnership
Position Summary
The Marketing Communications Manager is a key position in our Marketing Services organization and should draw upon a range of personal, creative and professional experiences to lead the development and implementation of effective marketing and communications plans and materials for various product and service offerings across Batesville. The incumbent will partner with marketing leadership, segment marketing managers and project contacts in defining key product/service marketing strategies and building effective marketing plans, communications tools and campaigns. He/she will leverage a mix of traditional and new technology expertise to create and execute brochures, direct mail, point-of-purchase materials, print and online advertisements, and presentation materials to support the launch and promotion of products and services to Batesville’s sales representatives, funeral home customers and consumers. The Marketing Communications Manager will work closely with graphic designers to develop high impact; high quality communications pieces that represent the Batesville brand.
Essential Duties and Responsibilities include the following:
-
Lead and/or partner with assigned project/product/service teams in developing marketing strategies, plans and specific tools and programs to meet revenue and unit goals. 25%
-
Develop concepts, including copy and content, for use in various internal and external marketing materials – brochures, mailers, email campaigns, catalogs, presentations, trade show graphics, newsletters, websites, advertising, press releases and articles for industry publications. 25%
-
Lead project teams, including subject matter experts, copywriters, graphic designers and outside agencies to create marketing campaigns, collateral materials and sales support tools for new and existing products. 25%
-
Manage marketing calendars/schedules and message development of internal and external communications related to specific business units/products/services. 20%
-
Utilize primary and secondary research to incorporate customer and consumer insights into marketing materials, messages and strategies. 5%
- Other duties may be assigned.
Supervisory Responsibilities
This position has no direct supervisory responsibilities.
Education
Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Marketing, Advertising, Communications or related discipline; and 7 years related experience in a corporate marketing communications role, with a focus on product and service marketing, and/or training; or equivalent combination of education and experience with an emphasis in Marketing Communications.
Skills/Experience
-
Must possess an expert-level understanding of strategic marketing concepts and communications planning
-
Proven ability to develop and execute marketing and communications plans to launch or promote products and services
-
Expert written and verbal communications skills in print, display and electronic media
-
Demonstrated ability to guide key projects with product/service managers, designers, other writers, and other project team members
-
Expert editorial experience in a business-to-business environment, authoring and editing content
-
Excellent project manager with demonstrated ability to deliver complex projects on time and on budget
-
Expert in developing digital marketing campaigns and leveraging the marketing mix through digital channels
-
Strong understanding of the creative process, print production and distribution
-
Strong interpersonal skills and ability to present and promote concepts to othersComputer Skills:
-
Expertise in Microsoft Office suite (Word, Excel, PowerPoint) and editing tools
-
Intermediate knowledge of internal contact management/database programs, business management software, website content management systems, electronic project management tools
-
Familiarity with Adobe Creative Cloud, WordPress, and other design and website development tools
Preferred Experience:
-
Experience developing advertising and promotional campaigns in a corporate environment
-
Familiarity with the product management process and lifecycle management
-
Experience with primary and secondary research
-
Working knowledge of and experience with B2B/B2Cmarketing segmentation
Travel
Employee must be able to travel 15-20 % of the time.
What We Offer:
Unique Health & Welfare Benefits
- Onsite wellness center with FREE office visits, FREE physical therapy & many FREE generic prescription medications (available in Cincinnati, OH; Batesville, IN; Batesville, MS)*
- Revolutionary Bod Pod Assessment & Weight Management Program
- Generous 401K Matching Program – 4% (base pay) automatic contribution + $.50 for each additional dollar saved on the first 6% of pay saved*
What Sets Us Apart
We Develop From Day #1: We promote an on-boarding experience focused on individual training through our Experience Batesville program. Our focus on intentional talent development continues through our Batesville University offerings and education events. We encourage associates to create Individual Development Plans (IDPs) to help drive career focused discussions and advancement opportunities.
We Support Each Other: Our mission is to help families honor the lives of those they love® and to carry that mission through to our team, we host an annual Remembrance Day to help our associates honor the lives of those they love who have passed as well as honoring those who have and continue to serve our country on Memorial and Veteran’s Day
We have Fun!: We work hard, but when it’s time to play hard, our Tree is Me team focuses on planning and promoting team events such as: our annual Associate Christmas & Children’s Parties, Summer Picnic, March Madness & Putt-Putt tournaments, Super Bowl and many other fun activities.
We Give Back: In addition to planning associate events, our Tree Is Me team partners with our local Relay for Life team to encourage associate participation in annual fundraising events to help raise funds and increase awareness for cancer.
*These services are not available at all Batesville locations.
At Batesville, we strive to build a diverse workforce through equal opportunity employment that embraces and leverages the differences each individual has to offer. Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veteran